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Align Your Website with Your Brand

Align Your Website with Your Brand

Through networking and business, we meet other professionals, learn about each other’s business, and exchange business cards. Before following up, most professionals reference your website as a credibility check. Your credibility diminishes when.....
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The Value of Your Brand

The Value of Your Brand

Branding is one of the most overlooked aspects of starting a business. When you first start a company, you start to craft the essence of your brand from the moment you choose a company name. Even if you are not trying to actively brand your...
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Gauging Website Design Readiness

Gauging Website Design Readiness

The price for a website design can vary greatly – from $500 to $10,000+. Why is there such variation? Well, every company has their own recipe. That recipe determines the overall quality of your website....
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Avoiding Facebook Fails

Avoiding Facebook Fails

It is more important than ever to share authentic and creative content that is original and engaging. If there is a disconnect between your brand identity and your content, you have already lost. Content that looks as if it was borrowed from another company dilutes the credibility and trust in your brand....
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Bundling SEO with Your Website Redesign

Bundling SEO with Your Website Redesign

There is no specific rule for how often you should redesign your website. However, the longer it has been, the more likely it’s time for a website redesign. When did you last redesign your website? A year ago… maybe...
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WordPress is Free. Right?

WordPress is Free. Right?

Search engine optimization (SEO) is the process of maximizing the number of visitors who visit your website by ensuring that your website appears high on the list of search engine results. When a potential customer searches their question or problem online, you want your product or service to be the solution they find….
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Meet Kristina Koslosky

Meet Kristina Koslosky

Not too long ago, I was sitting on an event committee and the RSVP’s weren’t quite as high as hoped. One of the committee members said, “The event needs to be posted on Facebook everyday until the event"...
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