Brand Identity Coordination
From a Logo to a Brand
A brand refers to a name, design, symbol, or another feature that identifies your business’ unique products and services. A brand is intangible and all about perception. It stems from who you are, who you want to be, and who people perceive you to be.
Branding is the process of translating the intangible brand into a tangible brand identity. A logo is a great starting point, but there is much more to your brand identity.
A brand identity encompasses:
- Visual identity- logo, colors, typography, images, etc.
- Voice identity- tone of voice, taglines, phrasing of key messages, etc.
- Physical identity – package design, office design, employee attire, etc.
The elements of your brand identity help distinguish your brand in consumer’s minds and promotes brand recognition. The key to being successful is consistency. It is essential that your brand is consistent across traditional and digital marketing channels.
Your logo is the foundation of your brand and guides the use of symbols, typography, and colors. If you already have a concept in mind, Kreative Solutions can create a logo for you. If you have no idea what you want, that’s okay! Kreative Solutions will research the industry, provide branding reccomendations, and create multiple concepts for you to choose from. Our logo design packages range in service offerings to fit your specific needs.
Brand Identity Guide
After finalizing your logo design, Kreative Solutions can help you create the following:
- Business Cards
- Promotional flyers and brochures
- Magnets and other promotional items
- Shipping and mailing labels
- Letterheads and signature blocks
Kreative Solutions can help create the basics that every business needs.
Brand Identity Guide
You have a logo, but how do you keep your branding consist? You need a brand identity guide to provide to contractors and/or internal employees.
A brand identity guide helps you define your brand elements and ensure consistency. The brand identity guide details your logo versions, color scheme, typography, and appropriate use guidelines.
Defining your brand strategy and ensuring consistency is the first step towards achieving brand recognition. Brand recognition is a prerequisite to creating brand awareness and eventually building brand loyalty.
Not everyone can define what a brand is or what it should be. However, we all can innately sense when a brand knows who they are and what they stand for versus a brand that doesn’t know who they are and seem all over the place.
Develop a Cohesive Brand Identity Across Channels
Contact Kreative Solutions and request a free consultation to explore the possibilities.